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Consumer Insight Analyst

Oddělení
Marketing & Digital
Úvazek
Plný úvazek
Lokalita
Praha

We’ve built the world’s most successful tobacco company, with the world’s most popular and iconic brands. Now we’ve made a dramatic decision. We’re building PMI’s future on smoke-free products. We have developed a range of completely new, innovative product platforms. Our dream is to convert every adult smoker that would otherwise continue to smoke, to these smoke-free platforms. To help us achieve our dream, we need your help!

We are currently looking for a Consumer Insight Analyst

The role comprises of managing ad hoc research projects (30%); market research data analytics, including analysis of NPS system data (30%), tracking tools management (20%) and other ad hoc tasks related to market research team agenda.

You will be responsible for Consumer Insights Analytics for Czech Republic, Slovakia and Hungary.

WHAT WILL BE YOUR ROLE?

Conduct ad-hoc research studies based on commercial/marketing needs (Collaborate with business partners to articulate business questions, translate business problems into market research objectives, manage projects from the client perspective, deliver results to business)Manage internal tracking tools for Czech Republic and Slovakia (communication with research provider and global project owner about tool/questionnaire updates, regular reporting, root cause ad hoc analysis of historical data)Identifie and implements innovative data solutions to uncover new insights and builds on knowledge about the consumerCooperate on other ad hoc studies led by the European market research team (provides needed local input, translations revision etc.)Analyse feedback from consumers gathered via the NPS system to generate insights for Sales/Marketing teamsConnect NPS feedback with data from other sources to conduct root cause analyses and build hypotheses that feed into actions / further research projects for their respective markets

WHAT ARE WE LOOKING FOR?

University degree, educational background with statistics/advanced data analytics/research in social sciences+3 years functional working experience (FMCG preferably or MR agency), experience with consumer insightsSolid experience with quantitative and qualitative market research, statistical/analytical capabilities (solid MS Excel and MS Powerpoint capabilites, ability to ‚read‘ insights from the data)Solid Statistical/analytical and data visualisation capabilities: Power BI, MS Excel, Text analytics; SQL knowledge is a plusEntrepreneurial, results-driven mindset; complex way of thinking that allows alignment of top-down, cross-functional and -market priorities, analyses and insightsLean and agile mind-setAdvanced English (speaking, presenting, writing), fluent Czech/Slovak language

WHAT DO WE OFFER YOU?

Our company offers a dynamic and international work environment, many learning opportunities and the possibility to express your potential through experimentation.

You will benefit from working in a highly skilled young team, operating in a dynamic and challenging commercial environment.

We offer a competitive salary and excellent benefits package such as:

Flexible working hours / home office possibility;25 vacation days and 4 sick daysExcellent location - Karlovo namesti (line B, 10 min from line C - I.P.Pavlova), with terrace on 8th floor with great view and ,,Naplavka" behind the cornerMeal tickets and plenty of restaurants close to the office5 000 points in BenefitCafe, Multisport cardSummer/winter vacation contributionLife & accident insurance, Pension plan with contribution (3rd pillar)Above-standard medical care
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