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CRM Retention & Engagement Lead

Oddělení
Marketing & Digital
Úvazek
Plný úvazek
Lokalita
Praha

Our team is responsible for driving Retention and Build Loyalty & Advocacy, by leveraging on data and analytics to understand behavior and personalize engagement with our consumers.

We are currently looking for a CRM Retention & Engagement Lead

Primary goal of this position is to achieve CRM objectives by developing and enhancing the CRM strategy to personalize engagement with our users, as well as by ensuring effectiveness of the digital and direct communication to maximize reach and engagement.

WHAT WILL BE YOUR ROLE?

Design and implement Retention strategy, aligned with multiple streams and stakeholdersLead and work in collaboration with cross functional teams during projects and initiatives to improve Consumer experienceCreate and manage 3rd party agency to deliver all necessary assetsCreate, oversee and manage performance of CRM communicationOwnership for reporting & analysis on all retention tools.Translate consumer insights into effective action plans that will maximize value provided by brand to consumer

WHAT ARE WE LOOKING FOR?

At least 2 years of experience in CRM and/ or Direct marketing, experience in designing CRM - Consumer automated journeys is desiredCzech/Slovak language mandatory, English preferable (B2)Independent individual contributor and collaborative team playerExcellent communication skills, ability to work with variety of internal and external teamsProject management skills, experience at managing & prioritizing multiple projectsDetail & data oriented, combined with an ability to see the big picture & strategic thinkingCreative thinking, problem solving skills

WHAT DO WE OFFER YOU?

Flexible working hours / home office possibility25 vacation days and 4 sick daysMeal tickets, 5 000 points in BenefitCafe, Multisport cardSummer/winter vacation contributionLife & accident insurance, Pension plan with contribution (3rd pillar)
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