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Digital Data Lead

Oddělení
Marketing & Digital
Úvazek
Plný úvazek
Lokalita
Praha

Digital Data Lead

What would you be doing?

Take ownership of data and performance management for the Digital team, we have plenty of ideas and a vision, so we’re looking for a person who can facilitate that visionContinuous evaluation of all Digital activities across all streams, with a focus on Paid Media, CRO and Content performanceAd-hoc evaluations where a deep dive into consumer data is not necessary – are we doing well in terms of surface-level KPIs (ROAS, ROI, traffic generation, CR etc.)Close cooperation with our BI department to understand long-term impact of Digital activities on consumer behavior and customer equity (CLV)Identify gaps in our performance measurement frameworks and drive custom implementation to fix these gapsFrequent validation of current implementation, working closely with our global colleagues to address any existing issues

How we see an ideal candidate?

3+ years of experience in a field of website and/or performance analyticsRobust knowledge and experience with Google Analytics (360) suite, understanding of the implementation layer (GTM)

o Knows his/her way around the Google Marketing Platform as nice to have but not mandatory

Understanding of attribution modelling, e.g., why we should not use Last-non-direct attribution model for multi-touchpoint journeysStrong project management skills, as we’re looking for someone who can take ownership of multiple activities at once

o Experience with JIRA as nice to have but not mandatory

Fluent English, Fluent Czech/Slovak is an advantage but not mandatoryA data and performance enthusiast, looking to learn new things, good team player and a mature leader who can take A to Z ownership for his field of responsibility

What do we offer?

We offer a competitive salary and excellent benefits package such as:

Flexible working hours / home office possibility25 vacation days and 4 sick daysSummer/winter vacation contribution11 000 points in BenefitCafe, Multisport card, Meal ticketsLife & accident insurance, Pension plan with contribution (3rd pillar)Above-standard medical care
Jak to u nás vypadá?

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