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Acquisition Specialist

Oddělení

Marketing & Digital

Úvazek

Plný úvazek

Lokalita

Praha

We’ve built the world’s most successful tobacco company, with the world’s most popular and iconic brands. A few years ago, we’ve decided to build PMI’s future on smoke-free products - completely new, innovative product platforms. Our dream is to convert every adult smoker that would otherwise continue to smoke, to these smoke-free platforms. To help us achieve our dream, we need your help!

We are currently looking for an ACQUISITION SPECIALIST (CONSUMER PROGRAMS)

WHAT YOUR ROLE WILL BE:

Active work with consumers’ needs, expectations, and pain points to create clear consumer acquisition strategy along the consumer journey, focusing on consumer programs driving the consumer acquisition (eg. product awareness, member gets member, guided trial, and conversion etc.)Closely collaborate on program design initiatives with Category team to ensure delivery of program KPIs for Category profitability and growthContinuously track and analyze program performance and adjust program mechanics accordinglyEnsure alignment of Programs on Europe and global level to create program roadmapsRegularly test new experiences, communication or offers with consumers to ensure understanding, appeal, and relevance of all executions in the marketEnsure efficient and effective use of resources for a given scope of retention programsEnsure proper funnel tracking of all initiatives within organization

WHAT WE ARE LOOKING FOR:

University degree, preferably Business Administration, Marketing, Digital Marketing or a related fieldExperience in sales or marketing, in the consumer goods industry, preferably in multinational environment (3 years min.)Project management experience (2 years min., 5+ members)English is a must, Czech/Slovak as an advantageStrong business acumen and communication, presentation and analytical skillsAdvanced level MS Office (Excel, PowerPoint)

WHAT WE OFFER:

We offer a competitive salary and excellent benefits package such as:

Flexible working hours / home office possibility25 vacation days and 4 sick daysSummer/winter vacation contribution11 000 points in Benefit Café, Multisport card, Meal ticketsLife & accident insurance, Pension plan with contribution (3rd pillar)

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